by Joshua Millage

Yesterday I had the opportunity to help film a shoot with a company I am involved in call Conscious Minds. We did  a small spec for a company that is trying to revolutionize how people workout. Pretty cool stuff.

I had an insight about creativity. I believe that creativity has the potential to grow exponentially when it is shared with others. For instance, Dre (one of the founders of the company we were working with) shared a unique idea about their company – I then though up 4 more ideas and then he thought up 4 more and the process kept going.

Sharing ideas breeds better, more robust ideas.